A New Generation
Two completely different companies with no relation what so ever except for "colors" joined. "Crayola" and "Hanes" set a new breed of style to fulfill moods around the world. Color has a powerful meaning that isn't just about visual imagery, but about internal feelings. Crayons emphasize choices to satisfy what feeling you are in towards what illustrations or void is being filled. Shirts emphasize style, personality, and comfort. By merging two significant reasons into one, creates a new way of decisions.
The new and improved logo represents both originals designed further in a way of maintanance of the look and feel with a whole new name and meaning. The word "Chroma" represents colors and deals with hue, saturation, brightness, and contrast. Sizing and placement tend to work from an unexpected combination that works!